Principled Design is a design and development studio based in New York city specializing in wearable technology and e-textile solutions founded by Despina Papadopoulos. With a firm belief that technology must engage with the sensory and the sensual and with the material and embodied complexity of being human, the studio’s approach is systemic and multi-layered.
We work closely with our clients to develop holistic solutions that address the intricate ecosystem of wearable and sensing environments, including concept and materials development, seamless integration of electronics into fabrics, textile and apparel design, software-hardware integration, and user testing.
With over 18 years of experience in the wearables and e-textiles space, we have built an extensive network of partners and collaborators in both industry and academia and have developed a unique approach to leverage the expertise and capabilities of our network.
Our methodology enables joined-up thinking and the development of a common language between the various players that comprise the intricate world of wearable and e-textile systems.
Our work is driven by principles of anticipation, transparency, agency, control, and play.
We engage texture, movement, surface, emotion, gesture and interaction to turn strategic initiatives into meaningful next generation products and services.